The NRA (or specifically the NRA Foundation) has a new national campaign touting the NRA as Freedom’s Safest Place. It consist of seven ads featuring people like Marcus Luttrell , Sheriff David Clarke, and Lt. Col. Oliver North all with a particular them. One of those themes reaches out to the fastest growing segment of the gun owning community and features Dana Loesch . She explains that she’s a mom, and like millions of American’s, that’s why she owns guns.
They aren’t as much a membership promotion as they address broad themes like our military as heros (North), our law enforcement as people of honor (Clark), and jihadist enemies of freedom (Luttrell) as a statement of values that NRA members believe..